I love how my feed is blowing up with everyone losing their minds about 1. @U2 selling out to @Apple and 2. @Apple downloading it automatically to your machine. 1. They licensed an album at $100 million. That’s five bucks per album for the entirety of the iTunes customer base should everyone decide to download it. Plus, Apple’s ability to use the music in advertising. 2. Who did Apple just buy? #BEATS! 3. Who co-created #Beats? Jimmy Iovine! 4. Who does Jimmy Iovine Work for? #Interscope! Who is #U2 signed to? #Interscope! Who gets a cut of that deal? #Interscope? Who probably got a piece for brokering that deal? Jimmy Iovine? What does #Apple get? A superstar group that is easily digestible to a mass audience. Who else on this planet could deliver that amount of press, that is relevant, good and unoffensive to a mass audience? U2 will go down as easy as syrup to a mass audience.
Was the inter-universe blowing up when they did an x-million dollar deal for #Blackberry to sponsor the last tour? I thought it was laughable that #Blackberry went with a brand so tied to Apple, their arch rival. Good on Paul McGuinness for brokering that deal and laughing all the way to the bank. While the idiot brand advisers at Blackberry thought it a good idea.
On downloading it to your machine. It’s there in the cloud for you to download it should you chose to download it. It’s not on my machine. I have to hit the cloud icon to download it. I can stream it, but it’s nowhere in my hd as far as I can tell.
Go find something that’s real to complain about! As for Bono’s ego? HUGE! But still one of the nicest guys I have ever met and puts his money where his mouth is on any charitable endeavor he goes after. Especially with #RED and #EDUN. A sheepish shy introvert isn’t going to get the press.
Get over yourselves! How much have you donated to a cause other than your own bottom-line?